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No Logo: Taking Aim at the Brand Bullies
December 1, 1999, Picador
Paperback
in English
0312271921 9780312271923
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Book Details
First Sentence
"The astronomical growth in the wealth and cultural influence of multinational corporations over the last fifteen years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands, as opposed to products."
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- Created April 16, 2010
- 8 revisions
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January 14, 2023 | Edited by ImportBot | import existing book |
May 15, 2019 | Edited by MARC Bot | import existing book |
August 12, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |