An edition of Cases in marketing management
(2012)
Cases in marketing management
by Kenneth E. Clow
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Table of Contents
Machine generated contents note: 1.The Nature of Marketing Management
Chantale and Clinton Call for Service
2.Market Analysis
Genicon: A Surgical Strike Into Emerging Markets
HyundaiCard's Marketing Strategy
TerraCycle, Inc.
3.Data Warehousing
Air Miles Canada: Rebranding the Air Miles Reward Program
Conroy's Acura: Customer Lifetime Value and Return on Marketing
4.Building a Customer-Oriented Marketing Department
A Difficult Hiring Decision at Central Bank
Boman Communications
5.Customer Acquisition Strategies and Tactics
Ruth's Chris: The High Stakes of International Expansion
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Best Buy Inc.
Dual Branding in China
6.Pricing
Hanson Production: Pricing for Opening Day
Sy.Med Development, Inc.
Arvind Mills: Re-Evaluating Profitability
7.Advertising, Alternative and Direct Marketing
La Hacienda del Sol
Shoppers Stop
Targeting the Young
Eat2Eat.com
8.Sales Promotions
SC Johnson: Planning Coupon Promotions
Phillips Foods, Inc.: Introducing King Crab to the Trade
Boots: Hair-Care Sales Promotion
9.Personal Selling
Global Source Healthcare: Allocating Sales Resources
Spectrum Brands, Inc.
The Sales Force Dilemma
Biomed Co., Ltd.: Designing a New Sales Compensation Plan
10.Internal Communications
Retail Execution: Linens 'n Things
GDR Versus Kodak
Bart Film Scanner
11.External Communications
Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership
"Hips Feel Good"
Dove's Campaign for Real Beauty
New Balance: Developing an Integrated CSR Strategy
12.Distribution and Supply Chain Management
YvesCreations LLC: Alex Goes to Hollywood
Eureka Forbes Ltd.: Growing the Water Purifier Business
Kraft Foods: The Coffee Pod Launch
13.Website and Internet Management
The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?
Anduro Marketing: Internet Services Vs. Software Sales
Molson Canada: Social Media Marketing
14.Customer Retention and Recovery
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Personal Shoppers at Sears: The Elf Initiative
15.Marketing Control
Microsoft and the Xbox 360 Ring of Death
Kenexa.
Edition Notes
Includes bibliographical references.
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History
- Created October 20, 2011
- 5 revisions
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| November 14, 2020 | Edited by MARC Bot | import existing book |
| October 9, 2020 | Edited by ImportBot | import existing book |
| August 2, 2020 | Edited by ImportBot | import existing book |
| January 25, 2012 | Edited by LC Bot | import new book |
| October 20, 2011 | Created by LC Bot | Imported from Library of Congress MARC record. |