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Cover of: Design driven innovation by Roberto Verganti
Last edited anonymously
December 26, 2010 | History
Cover of: Design driven innovation by Roberto Verganti

Design driven innovation
changing the rules of competition by radically innovating what things mean
Roberto Verganti.

Published 2009 by Boston in Harvard Business Press .
Written in English.

Table of Contents

Design and meanings : innovating by making sense of things
Radical pushes : placing design-driven innovation in the strategy of a firm
Technology epiphanies : the interplay between technology-push and design-driven innovation
The value and the challenges : why companies do or do not invest in design-driven innovation
The interpreters : doing research with the design discourse
Listening : finding and attracting key interpreters
Interpreting : developing your own vision
Addressing : leveraging the seductive power of the interpreters
The design-driven lab : how to start
Businesspeople : the key role of top executives and their culture.

Classifications

Dewey Decimal Class
658.5/14
Library of Congress
HC79.T4 .V465 2009

The Physical Object

Pagination
p. cm.

ID Numbers

Open Library
OL22696479M
ISBN 13
9781422124826
LC Control Number
2008051751
Library Thing
8273596
Goodreads
4284179

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History Created December 12, 2008 · 7 revisions
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December 26, 2010 Edited by 84.126.158.129 Added new cover
August 19, 2010 Edited by IdentifierBot added LibraryThing ID
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
March 26, 2010 Edited by ImportBot Found a matching record from Library of Congress .
December 12, 2008 Created by ImportBot Initial record created, from Library of Congress MARC record.