An edition of Guerrilla Marketing Attack (1989)

Guerrilla marketing attack

new strategies, tactics, and weapons for winning big profits for your small business

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Cover of: Guerrilla marketing attack by Jay Conrad Levinson
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Last edited by ImportBot
January 15, 2023 | History
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An edition of Guerrilla Marketing Attack (1989)

Guerrilla marketing attack

new strategies, tactics, and weapons for winning big profits for your small business

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Houghton Mifflin
Language
English
Pages
194

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Previews available in: English

Subjects
Advertising, Management, Marketing, Small business, Klein- und Mittelbetrieb, Profit

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Guerrilla Marketing Attack
Guerrilla Marketing Attack
February 1996, Blackstone Audiobooks
Audio cassette in English
Libraries near you: WorldCat
Cover of: Guerrilla Marketing Attack
Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business
August 1992, Guerilla Marketing Intl
Audio Cassette in English
Libraries near you: WorldCat
Cover of: Guerrilla marketing attack
Guerrilla marketing attack: new strategies, tactics, and weapons for winning big profits for your small business
1989, Houghton Mifflin
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

Boston

Table of Contents

One hundred weapons for the attack
The personality of the successful guerrilla
The seven-word winning credo
From an art to a science
Why launch an attack?
Basic training for guerrillas
A dozen tactics to consider
Gaining effective media support
Direct marketing, guerrilla style
The most important person
Thirty-three marketing myths
Maintaining the attack
and the profits information arsenal for guerrillas.

Edition Notes

Bibliography: p. [183]-187.
Includes index.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .L476 1989, HF5415.L476 1989

The Physical Object

Pagination
viii, 194 p. ;
Number of pages
194

ID Numbers

Open Library
OL2049300M
Internet Archive
guerrillamarketilev00levi
ISBN 10
0395476933, 0395502209
LCCN
88026670
Library Thing
214774
Goodreads
3727860
498218

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History

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January 15, 2023 Edited by ImportBot import existing book
November 15, 2022 Edited by ImportBot import existing book
February 28, 2022 Edited by ImportBot import existing book
November 8, 2020 Edited by MARC Bot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.