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. 1: The Non-Information Explosion, 31 |
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Telltale Signs, 35 |
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You Can't be too Rich or too Well Informed, 36 |
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A Word in Search of a Definition, 37 |
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Anxiety-Proofing Information, 41 |
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The Five Rings, 42 |
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Access is the Antidote to Anxiety, 45 |
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Order Doesn't Equal Understanding, 48 |
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What's Missing from this Picture?, 49 |
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. 2: The Understanding Business, 51 |
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Ode to Ignorance, 53 |
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Aesthetic Seductions, 55 |
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Just the Facts, Please, 56 |
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Personal Table of Contents, 59 |
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The five Ultimate Hatracks, 59 |
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Vantage Points, 65 |
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Classifying Lassie: A Dog Story, 67 |
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The Space BetweenThings, 72 |
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The Smart Yellow Pages or Your Personal Guide to Living, 74 |
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Decision Trees, 79 |
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Making America Understandable to Americans, 80 |
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In the Beginning is the End, 80 |
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. 3: The Conversation, 83 |
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The Art of Listening, 86 |
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Talk is Deep, 87 |
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The Lost Art of Conversation, 89 |
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Teaching the President to Talk, 89 |
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The Architecture of Instructions, 95 |
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Giving Good Instructions, 98 |
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. 4: Language: Babel, Seduction, Content, 101 |
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Which Came First, Language or Thought?, 104 |
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Mind Your Mouth, 104 |
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Filler Phrases, 109 |
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Language is a Laughing Matter, 111 |
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Renaming the Wheel, 112 |
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Verbal Geometry, 113 |
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Skin Language, 114 |
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William Zinsser on Writing, 116 |
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The Write Stuff, 118 |
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. 5: Landmines in the Undersanding Field, 121 |
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Polka Dots on an Edsel, 123 |
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Function is to Perormance as a Model T Ford is to a Ferrari, 123 |
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Traps, Diseases, and Malaises, 124 |
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Communication Equals Remembering What It's Like not to Know, 130 |
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Drawing the Line, 131 |
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Ed Schlossberg Conversation, 132 |
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What You Take for Granted You Cannot Improve, 135 |
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. 6: Learning is Remembering What You are Interested In, 137 |
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You Can't Get Lost on The Road to Interest, 140 |
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Interest Connections, 140 |
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Discriminating Between Interests and Obligations, 141 |
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Access Guides, 143 |
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Getting Permission to Learn, 145 |
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The Importance of Being interested, 148 |
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. 7: Education is to Learning as Tour Groups are to Adventure, 149 |
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Gin-Rummy Memory, 151 |
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Sacred Bull Fighting, 152 |
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Seeing, Hearing, Expressing, 154 |
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Fear of Learning, 154 |
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Defensive Expenditures, 156 |
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Learning About Learning, 156 |
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Conversation with Alan Kay, 157 |
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Learning Fantasies, 159 |
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Parallel Learning, 161 |
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Terror and Confidence, 164 |
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information Ownership, 166 |
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. 8: You Only Learn Something Relative to Something You Understand, 167 |
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Motivating Modles, 169 |
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Theme and Variations, 170 |
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Learning Means Making Connections, 171 |
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How Big is an Acre?, 171 |
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The Numbers Game, 173 |
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Say I Do or Die, 175 |
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Screenplay Rights on Annual Reports, 176 |
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Slicing the Pie: The Nature of Recreation, 179 |
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Comparing Components, 184 |
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Conversation with John Scully, 184 |
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The Joy of Discovery, 187 |
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. 9: Haling Failing and Still Sailing, 189 |
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An Ode to Error, 191 |
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The Proper Management of Failure Breeds Success, 192 |
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What You Don't Know is as Important as What You Do, 194 |
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Conversation with Paul Kaufman, 196 |
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You Won't Believe What Went Wrong, 198 |
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The Breaking Point, 199 |
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Museum of Failure is Overnight Success, 200 |
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Information Bulimia: A Reading Disorder, 101 |
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. 10: The Low-Fat Information Diet, 203 |
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Confessions of an Information Junkie, 204 |
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Absolutely Essential vs. Guilt, 205 |
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Paper Weight-Watchers, 209 |
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Resume Verite, 211 |
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Resume of Loring Leifer, 214 |
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Resume of Sally O'Malley, 216 |
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Distinguish Yourself, 218 |
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. 11: News Information: Violent Wallpaper, 221 |
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Risk Perception, 223 |
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Your Personal MediaMeasurimg Stick, 227 |
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Everything Takes Place Someplace, 228 |
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Converation with Tom Brokaw, 230 |
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Orientatio to Events, 235 |
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The Glory of Stores, 236 |
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Radius of Interest, 239 |
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Stream of Consequence, 241 |
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. 12: Cultural Information: Personal Vision, 243 |
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The Inequity of Perception, 246 |
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Selective Perception = Exaggeration, 247 |
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As the World Turns, 250 |
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Embellish with Flourish, 251 |
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Perceptive Perceptions, 256 |
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The Map as Communications Currency, 256 |
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. 13: Reference Information: The Map or Mankind's Ability to Perceive, 259 |
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The Power of Maps, 260 |
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Maps as Metaphors, 262 |
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Universal Maps, 263 |
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Mapmakers, 265 |
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Maps of Numbers and Ideas, 269 |
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Diagrams and Charts, 271 |
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Nowhere Maps, 280 |
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Conversation with Josh Wurman, 284 |
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User-Participation Maps, 287 |
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Taxing Forms, 287 |
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Form and Delivery, 290 |
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. 14: Technomania: Information as Commodity, 293 |
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The Profit Potential, 296 |
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Information as Product, 297 |
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Taxing Information, 299 |
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Conversation with Dick Brass, 301 |
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Informational Cacophony, 307 |
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More is More Expensive, 309 |
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Information Vulnerability Quotient, 310 |
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The Rebound Effect, 312 |
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. 15: Prescription for Anxiety, 315 |
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Fewer, Fewer, Fewer, 317 |
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Painless Decisions, 317 |
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So Much Information, So Little Time, 318 |
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Robust Attitudes, 319 |
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Communication Skills, 322 |
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Reference Materials, 325 |
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Media Habits, 327 |
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Information Involvement Inventory, 238 |
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A Starting Point, 331 |
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. Epilog: Predictions for Understanding, 338 |
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