Fashion marketing & merchandising
Mary Gorgen Wolfe
Fashion marketing & merchandising
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Fashion marketing & merchandising
3rd ed.
Mary G. Wolfe.
Published
2009
by
Goodheart-Willcox Company
in
Tinley Park, Il
.
Written in English.
Table of Contents
| The meaning of clothing and fashion | ||
| Fashion movement | ||
| Basic economic concepts | ||
| Substance of the fashion industry | ||
| Satisfying the fashion market | ||
| Textile fibers and yarns | ||
| Textile fabrics and finishes | ||
| Using design in fashion | ||
| The fashion design segment | ||
| Ready-to-wear manufacturing | ||
| Wholesale apparel marketing and distribution | ||
| The retail segment | ||
| Retail positioning | ||
| Retail merchandise | ||
| Planning to buy | ||
| Merchandise buying | ||
| Communicating information | ||
| Concepts for successful selling | ||
| Calculating for best results | ||
| Service, safety, and security | ||
| Fashion promotion through advertising and the press | ||
| Visual merchandising | ||
| Special event fashion shows | ||
| A global perspective | ||
| The latest fashion business trends | ||
| Is a fashion career in your future? | ||
| Textile and apparel careers | ||
| Retail careers | ||
| Promotion careers | ||
| Entrepreneurship and other fashion-related careers. |
Edition Notes
Revised ed. of: The world of fashion merchandising.
Includes index.
| Other Titles | Fashion marketing and merchandising |
Classifications
| Dewey Decimal Class | 687.068/8 |
| Library of Congress | HD9940.A2 W65 2009 |
The Physical Object
| Pagination | 672 p. : |
| Number of pages | 672 |
ID Numbers
| Open Library | OL16896930M |
| ISBN 13 | 9781590709184 |
| LC Control Number | 2007040105 |
| OCLC/WorldCat | 173659573 |
| Goodreads |
5350864
|
History Created September 26, 2008 · 5 revisions
| April 22, 2011 | Edited by OCLC Bot | Added OCLC numbers. |
| April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
| December 15, 2009 | Edited by WorkBot | link works |
| September 4, 2009 | Edited by ImportBot | Found a matching record from Library of Congress . |
| September 26, 2008 | Created by ImportBot | Initial record created, from Library of Congress MARC record. |