Essentials of Marketing 8th A Global-managerial Approach by William D.; McCarthy, E. Jerome Perreault Published in 2000, Irwin Professional Pub Essentials of Marketing William D.; McCarthy, E. Jerome Perreault Change Cover Format: Paperback Dimensions: 10.5 x 8.5 x 1 inches Weight: 3.1 pounds ISBN 10: 0072894822 ISBN 13: 9780072894820
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