International Marketing Relationships by Sue Bridgewater, Colin Egan Published in September 6, 2002, Palgrave Macmillan International Marketing Relationships Sue Bridgewater, Colin Egan Change Cover Language: English Format: Paperback Dimensions: 9.4 x 7.1 x 0.4 inches Weight: 1.4 pounds ISBN 10: 0333733789 ISBN 13: 9780333733783 Subject: International business Sales & marketing Business & Economics Business / Economics / Finance Textbooks Business/Economics International - Marketing Management - General Business & Economics / Management Brand name products Business networks Export marketing Relationship marketing Strategic alliances (Business)
description edit First sentence: Gummesson (1999) suggests that relationship marketing is a pair of 'eyeglasses' a reader might use to study marketing issues. Table of contents edit No table of contents available Add it!
No table of contents available Add it!