Marketing Management

A Strategic Decision-Making Approach (Mcgraw Hill/Irwin Series in Marketing)

by John Mullins, Orville C. Walker, Jr., Harper W Boyd
Published in October 17, 2006, McGraw-Hill/Irwin

Marketing Management

John Mullins, Orville C. Walker, Jr., Harper W Boyd

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Language:	English
Edition:	6 edition
Format:	Paperback
Dimensions:	9.9 x 7.9 x 0.8 inches
Weight:	1.8 pounds
ISBN 10:	0073529826
ISBN 13:	9780073529820
Subject:	Sales & marketing management Marketing - General Business/Economics Business & Economics Business / Economics / Finance Textbooks Sales & Selling - Management Business & Economics / Marketing / General Management Marketing