{"first_sentence": {"type": "/type/text", "value": "The first thing to do before implementing any strategies is perform a simple marketing evaluation of your business."}, "physical_format": "Paperback", "subtitle": "Twenty-Five Ways to Improve Sales (Crisp Professional Series)", "last_modified": {"type": "/type/datetime", "value": "2008-04-30 08:14:56.482104"}, "weight": "1.1 pounds", "languages": [{"key": "/l/eng"}], "publishers": ["Crisp Learning"], "number_of_pages": 231, "isbn_13": ["9781560525486"], "id": 11676114, "edition_name": "1 edition", "isbn_10": ["1560525487"], "publish_date": "May 10, 1999", "key": "/b/OL8616857M", "authors": [{"key": "/a/OL405682A"}], "title": "Crisp", "type": {"key": "/type/edition"}, "subjects": ["Sales & marketing", "Selling", "Management", "Business & Economics", "Business / Economics / Finance", "Business/Economics", "Marketing - General", "Computers / General", "Marketing"], "physical_dimensions": "9.1 x 7.4 x 0.6 inches", "revision": 1}