On the Determination od Advertising Effectiviness

An Empirical Study of the German Cigarette Market

by J.C. Reuijl
Published in November 30, 1982, Springer

On the Determination od Advertising Effectiviness

J.C. Reuijl

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Language:	English
Edition:	1 edition
Format:	Hardcover
ISBN 10:	0898381258
ISBN 13:	9780898381252
Subject:	Germany (West) Advertising Business / Economics / Finance Economics - General Industrial concentration Advertising & Promotion Business & Economics / Economics / General Economics Cigarette industry Cigarettes