[Edit][History] last modified april 29, 2008
Language: English
Format: Paperback
Dimensions: 8.3 x 6 x 0.8 inches
Weight: 1.1 pounds
ISBN 10: 0789017709
ISBN 13: 9780789017703
Subject: Business & Management
Marketing - General
Decision making
Business & Economics
Business / Economics / Finance
Business/Economics
Planning
Management
Marketing
description
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First sentence: Prior to developing a strategic marketing plan, it is essential to take an objective view of your business.

Table of contents
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