{"isbn_13": ["9780789017703"], "physical_format": "Paperback", "subtitle": "A Guide to Developing a Strategic Marketing Plan", "weight": "1.1 pounds", "languages": [{"key": "/l/eng"}], "publishers": ["Best Business Books"], "number_of_pages": 311, "last_modified": {"type": "/type/datetime", "value": "2008-04-29 15:03:11.581851"}, "id": 11044649, "first_sentence": {"type": "/type/text", "value": "Prior to developing a strategic marketing plan, it is essential to take an objective view of your business."}, "isbn_10": ["0789017709"], "publish_date": "January 2003", "key": "/b/OL8152675M", "authors": [{"key": "/a/OL224495A"}], "title": "Marketing Your Business", "type": {"key": "/type/edition"}, "subjects": ["Business & Management", "Marketing - General", "Decision making", "Business & Economics", "Business / Economics / Finance", "Business/Economics", "Planning", "Management", "Marketing"], "physical_dimensions": "8.3 x 6 x 0.8 inches", "revision": 1}