[Edit][History] last modified april 27
Source records: Amazon.com
Library MARC record
Language: English
Format: Hardcover
Dimensions: 8.6 x 6.2 x 1.1 inches
Weight: 1.4 pounds
ISBN 10: 0789017695
ISBN 13: 9780789017697
Subject: Sales & marketing
Marketing - General
Decision making
Business & Economics
Business / Economics / Finance
Business/Economics
Planning
Management
Marketing
description
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First sentence: Prior to developing a strategic marketing plan, it is essential to take an objective view of your business.

Table of contents
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