{"subtitle": "A Guide to Developing a Strategic Marketing Plan", "weight": "1.4 pounds", "latest_revision": 2, "id": 11044619, "first_sentence": {"type": "/type/text", "value": "Prior to developing a strategic marketing plan, it is essential to take an objective view of your business."}, "source_records": ["amazon:0789017695:cz:1846753818:202109", "marc:marc_loc_updates/v36.i09.records.utf8:5431491:906"], "title": "Marketing Your Business", "languages": [{"key": "/l/eng"}], "subjects": ["Sales & marketing", "Marketing - General", "Decision making", "Business & Economics", "Business / Economics / Finance", "Business/Economics", "Planning", "Management", "Marketing"], "type": {"key": "/type/edition"}, "physical_dimensions": "8.6 x 6.2 x 1.1 inches", "revision": 2, "publishers": ["Best Business Books"], "physical_format": "Hardcover", "last_modified": {"type": "/type/datetime", "value": "2009-04-27T18:07:51.520506"}, "key": "/b/OL8152674M", "authors": [{"key": "/a/OL224495A"}], "created": {"type": "/type/datetime", "value": "2008-04-29T15:03:11.581851"}, "number_of_pages": 311, "isbn_13": ["9780789017697"], "isbn_10": ["0789017695"], "publish_date": "January 2003"}