Guanxi Relationship Marketing in a Chinese Context by Thomas K. Leung, Y. H. Wong Published in July 2001, Haworth Press Guanxi Thomas K. Leung, Y. H. Wong Change Cover Language: English Format: Paperback Dimensions: 8.5 x 6.7 x 0.7 inches Weight: 13.6 ounces ISBN 10: 0789012901 ISBN 13: 9780789012906 Subject: Business & Management International - General Business/Economics Business & Economics Business / Economics / Finance Relationship marketing Customer Service China
description edit First sentence: Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another. Table of contents edit No table of contents available Add it!
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