To the Desert and Back (Open Library)

[Edit][History] last modified april 29, 2008

To the Desert and Back

The Story of the Most Dramatic Business Transformation on Record

by Philip H. Mirvis, Karen Ayas, George Roth
Published in May 7, 2003, Jossey-Bass

To the Desert and Back
Philip H. Mirvis, Karen Ayas, George Roth

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Language: English

Edition: 1 edition

Format: Hardcover

Dimensions: 9.1 x 6.1 x 1 inches

Weight: 1.1 pounds

ISBN 10: 0787966770

ISBN 13: 9780787966775

Subject: Business strategy
Management & management techniques
Food And Beverage Industries (Economic Aspects)
Consolidation and merger of co
Corporate Mergers And Acquisitions
Industries - General
Business & Economics
Business / Economics / Finance
Corporate reorganizations
Business/Economics
Consolidation and merger of corporations
Corporate & Business History - General
Business & Economics / Workplace Culture
Food industry and trade
Netherlands
Unilever N.V
Case studies

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description

First sentence: In the spring of 1995, the fourteen hundred employees of Unilever Vlees Groupe Nederland (UVGN) assembled in the early morning at their factories and boarded motor buses for a field trip.

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