{"first_sentence": {"type": "/type/text", "value": "In the spring of 1995, the fourteen hundred employees of Unilever Vlees Groupe Nederland (UVGN) assembled in the early morning at their factories and boarded motor buses for a field trip."}, "physical_format": "Hardcover", "subtitle": "The Story of the Most Dramatic Business Transformation on Record", "last_modified": {"type": "/type/datetime", "value": "2008-04-29 15:03:11.581851"}, "weight": "1.1 pounds", "languages": [{"key": "/l/eng"}], "publishers": ["Jossey-Bass"], "number_of_pages": 288, "isbn_13": ["9780787966775"], "id": 11039306, "edition_name": "1 edition", "isbn_10": ["0787966770"], "publish_date": "May 7, 2003", "key": "/b/OL8149050M", "authors": [{"key": "/a/OL769711A"}, {"key": "/a/OL427062A"}, {"key": "/a/OL685981A"}], "title": "To the Desert and Back", "type": {"key": "/type/edition"}, "subjects": ["Business strategy", "Management & management techniques", "Food And Beverage Industries (Economic Aspects)", "Consolidation and merger of co", "Corporate Mergers And Acquisitions", "Industries - General", "Business & Economics", "Business / Economics / Finance", "Corporate reorganizations", "Business/Economics", "Consolidation and merger of corporations", "Corporate & Business History - General", "Business & Economics / Workplace Culture", "Food industry and trade", "Netherlands", "Unilever N.V", "Case studies"], "physical_dimensions": "9.1 x 6.1 x 1 inches", "revision": 1}