Big M, little m Marketing New Strategies for a New Asia by David Ketchum Published in January 11, 2002, Wiley Big M, little m Marketing David Ketchum Change Cover Language: English ISBN 10: 0471479233 ISBN 13: 9780471479239
description edit First sentence: Right at the beginning I want to define what the term Asia refers to in this book: all markets from Japan to New Zealand, from India to Indonesia. Table of contents edit No table of contents available Add it!
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