{"isbn_13": ["9780471479239"], "subtitle": "New Strategies for a New Asia", "last_modified": {"type": "/type/datetime", "value": "2008-04-29 13:35:46.87638"}, "languages": [{"key": "/l/eng"}], "publishers": ["Wiley"], "number_of_pages": 250, "first_sentence": {"type": "/type/text", "value": "Right at the beginning I want to define what the term Asia refers to in this book: all markets from Japan to New Zealand, from India to Indonesia."}, "isbn_10": ["0471479233"], "publish_date": "January 11, 2002", "key": "/b/OL7617914M", "authors": [{"key": "/a/OL1399931A"}], "title": "Big M, little m Marketing", "type": {"key": "/type/edition"}, "id": 10368766, "revision": 1}