Marketing, Principles & Perspectives Principles & Perspectives (Mcgraw-Hill/Irwin Series in Marketing) by William O. Bearden, Raymond W. Laforge Published in January 2003, Irwin Professional Pub Marketing, Principles & Perspectives William O. Bearden, Raymond W. Laforge Change Cover Language: English ISBN 10: 0072539097 ISBN 13: 9780072539097
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