{"isbn_13": ["9780072512083"], "subtitle": " Building Advantage in a Networked Economy with CD", "last_modified": {"type": "/type/datetime", "value": "2008-04-29 13:35:46.87638"}, "languages": [{"key": "/l/eng"}], "publishers": ["McGraw-Hill/Irwin"], "number_of_pages": 726, "first_sentence": {"type": "/type/text", "value": "At its core, the mission of marketing is to attract and retain customers."}, "isbn_10": ["0072512083"], "publish_date": "August 16, 2001", "key": "/b/OL7304272M", "authors": [{"key": "/a/OL2639553A"}, {"key": "/a/OL1814161A"}, {"key": "/a/OL2639262A"}, {"key": "/a/OL2639554A"}], "title": "MP Internet Marketing", "type": {"key": "/type/edition"}, "id": 9956054, "revision": 1}