Googled the end of the world as we know it by Ken Auletta Published in 2009, Penguin Press (New York) Googled Ken Auletta Change Cover works: Googled By statement: Ken Auletta. Source records: Library MARC record Language: English Pagination: p. cm. ISBN 13: 9781594202353 LCCN: 2009024770 Dewey: 338.7/6102504 LC: HD9696.8.U64 G6623 2008 Subject: Google (Firm) Internet industry — United States Web search engines — United States — History Internet searching

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Notes: Includes bibliographical references and index.

Table of contents

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	Messing with the magic
	Starting in a garage
	Buzz but few $'s
	Prepping the Google rocket
	Innocence or arrogance?
	Google goes public
	The new evil empire?
	Chasing the fox
	War on multiple fronts
	Waking the government bear
	Google enters adolescence
	Is old media drowning?
	Compete or collaborate?
	Happy birthday
	Googled
	Where is the wave taking old media?
	Where is the wave taking Google?
	Media maxims.