The Art of Seeing Double or Better in Business How all of us can be more innovative by Ernie Zelinski Published in September, 1989, Visions International Publishing (Edmonton, Alberta, Canada) The Art of Seeing Double or Better in Business Ernie Zelinski Change Cover Copyright date: 1989 Language: English Format: Tradeback ISBN 10: 0969419406 ISBN 13: 9780969419402 Genre: Business Subject: creativity, innovation humor Purchase URL: http://www.amazon.com/Art-Seeing-Double-Better-Business/dp/0969419406

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Notes: NOTE: This book was later revised with the new title "The Joy of Not Knowing It All" and revised again with the newer title "The Joy of Thinking Big."

First sentence: The author Ernie Zelinski shows people how to be more innovative by seeing and generating more options than they normally would.

The author Ernie Zelinski shows people how to be more innovative by seeing and generating more options than they normally would.

Zelinski emphasizes the principles that people must follow to be creative in today's rapidly changing world. Although the book is written with a business orientation, people can use these principles to be more creative in their careers as well as their personal lives.

From the back cover: This book is for you: If you want to be more successful in your career. If you want to make your business more profitable. If you want to be more creative in your personal life. If you want to generate more options for your projects. If you want to come up with stunning solutions. If you enjoy a book that is practical, interesting, humorous, and easy to read. If you value being reminded about what makes you creative.

There are many challenging exercises to test and stimulate functional activity. This book is humorous and a pleasure to read. A good idea to keep as a reference and to stimulate creative thinking when the going gets tough!

Dedication in Front of Book: To all the creative people throughout the ages who have been willing to risk, be different, challenge the status quo, ruffle a few feathers — and in the process — truly make a big difference in this world.

Note: Ernie Zelinski is the author of the international bestsellers How to Retire Happy, Wild, and Free by VIP BOOKS and The Joy of Not Working: A Book for the Retired, Unemployed, and Overworked.

Table of contents

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	Introduction
1	How to Be Creative and Write Graffiti
2	Robbed Blind by the Creativity Bandits
3	Do Be Do Be Do
4	101 Ways to Skin a Cat or Do Business
5	A Great Memory for Forgetting
6	The Advantages of Drinking on the Job
7	Goaling for It
8	In the Land of the Blind, One Eye Is King
9	Thinking Way Out in Left Field
10	Boy Are You Lucky You Have Problems
11	How to Be a Successful Failure
12	Creative Thinking Is an Exercise in Silliness
13	Zen There Was the Now
14	Don't Put Off Your Procrastinating