Techno-Ready Marketing How and Why Your Customers Adopt Technology by A. Parasuraman, Charles L. Colby Published in September 11, 2007, Free Press Techno-Ready Marketing A. Parasuraman, Charles L. Colby Change Cover Language: English Format: Paperback Dimensions: 8.5 x 5.5 x 0.6 inches Weight: 11.2 ounces ISBN 10: 1416576630 ISBN 13: 9781416576631 Subject: E-Commerce - General Information Technology Marketing - General Business & Economics / E-Commerce / General Business & Economics / General Business & Economics : Marketing - General Computers : Information Technology General Business & Economics Business / Economics / Finance Business/Economics
description edit First sentence: In an environment transformed by technological change, the best technology solution does not guarantee market success. Table of contents edit No table of contents available Add it!
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