{"isbn_13": ["9781416576631"], "physical_format": "Paperback", "subtitle": "How and Why Your Customers Adopt Technology", "weight": "11.2 ounces", "languages": [{"key": "/l/eng"}], "publishers": ["Free Press"], "number_of_pages": 240, "last_modified": {"type": "/type/datetime", "value": "2008-04-30 20:50:18.033121"}, "id": 15515770, "first_sentence": {"type": "/type/text", "value": "In an environment transformed by technological change, the best technology solution does not guarantee market success."}, "isbn_10": ["1416576630"], "publish_date": "September 11, 2007", "key": "/b/OL11758545M", "authors": [{"key": "/a/OL890821A"}, {"key": "/a/OL2762266A"}], "title": "Techno-Ready Marketing", "type": {"key": "/type/edition"}, "subjects": ["E-Commerce - General", "Information Technology", "Marketing - General", "Business & Economics / E-Commerce / General", "Business & Economics / General", "Business & Economics : Marketing - General", "Computers : Information Technology", "General", "Business & Economics", "Business / Economics / Finance", "Business/Economics"], "physical_dimensions": "8.5 x 5.5 x 0.6 inches", "revision": 1}