{"first_sentence": {"type": "/type/text", "value": "The essence of the problem of appropriation of personality may be put very simply: if one person (A) uses in advertising or merchandising the name, voice or likeness of another person (B) without his or her consent, to what extent will that person (B) have a remedy to prevent such an unauthorised exploitation?"}, "physical_format": "Paperback", "last_modified": {"type": "/type/datetime", "value": "2008-04-30 09:38:13.731961"}, "languages": [{"key": "/l/eng"}], "publishers": ["Cambridge University Press"], "number_of_pages": 401, "isbn_13": ["9780521052528"], "id": 13888452, "edition_name": "1 edition", "isbn_10": ["0521052521"], "publish_date": "May 1, 2009", "key": "/b/OL10435280M", "authors": [{"key": "/a/OL2769002A"}], "title": "The Commercial Appropriation of Personality (Cambridge Intellectual Property and Information Law)", "type": {"key": "/type/edition"}, "subjects": ["Comparative law", "Intellectual property, copyright & patents", "Law", "Legal Reference / Law Profession", "Business & Financial", "Intellectual Property - General", "International", "Law / Intellectual Property"], "revision": 1}