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Most Editions | First Published | Most Recent
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Consumer behavior
5 editions - first published in 1986 Borrow -
Advances in Consumer Research
1 edition - first published in 1979 -
Comparison advertising
1 edition - first published in 1974 -
Consumer research inputs to public policy and legal decisions
1 edition - first published in 1974 -
Effects of the number and type of attributes included in an attitude model: more is not better
1 edition - first published in 1973 -
Extension and tests of alternative approaches to market segmentation
1 edition - first published in 1971 -
Family decision-making for household durable goods
1 edition - first published in 1992 -
The halo effect and related issues in multi-attribute attitude models
1 edition - first published in 1972 -
Issues in marketing's use of multi-attribute attitude models
1 edition - first published in 1972 -
Market segmentation research
1 edition - first published in 1971 -
Research on counter and corrective advertising
1 edition - first published in 1973
William L. Wilkie
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Subjects
Marketing research,
Attitude (Psychology),
Testing,
Consumer behavior,
Consumers,
Accessible book,
Comparison advertising,
Congresses,
Consommateurs,
Consumers' preferences,
Corrective advertising,
Halo effect (Brand choice),
In library,
Market segmentation,
Marketing,
Mathematical models,
Motivation research (Marketing),
Protected DAISY,
Public interest,
Verbraucherforschung,
Verbraucherverhalten
Places
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History Created April 1, 2008 · 2 revisions
| August 27, 2008 | Edited by RenameBot | fix author name |
| April 1, 2008 | Created by an anonymous user | initial import |
