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Last edited by dcapillae
January 23, 2022 | History
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Charles W. Lamb

1944 -

Charles W. Lamb Jr. is a professor of Marketing at the M. J. Neely School of Business at Texas Christian University. He has authored or co-authored more than a dozen books and over 150 articles about marketing.

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  • Cover of: Essentials of marketing

    First published in 1998 10 editions in 1 language — 2 previewable Cover of edition essentialsofmark00lamb
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  • Cover of: Marketing

    First published in 1996 8 editions in 1 language — 1 previewable
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  • Cover of: MKTG

    First published in 2013 3 editions in 1 language
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  • Cover of: Principles of marketing

    First published in 1992 4 editions in 1 language — 2 previewable Cover of edition principlesofmark0000lamb_g5e5
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  • Cover of: MKTG (with MindTap, 1 Term Printed Access Card)

    First published in 2020 1 edition in 1 language
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  • Cover of: Bundle: MKTG, 13th + MindTapV2. 0, 1 Term Printed Access Card

    First published in 2018 4 editions in 1 language
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  • Cover of: Marketing

    First published in 2008 1 edition in 1 language — 1 previewable
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  • Cover of: MKTG

    First published in 2012 2 editions in 1 language — 1 previewable
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  • Cover of: Marketing

    First published in 2006 3 editions in 1 language — 2 previewable Cover of edition lccn_2004113640
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  • Cover of: MKTG 9

    First published in 2015 1 edition
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  • Cover of: MKTG4: instructor edition

    First published in 2011 1 edition in 1 language — 1 previewable
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  • Cover of: Mktg4 Student Edition

    First published in 2010 1 edition
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  • Cover of: Marketing

    First published in 2011 1 edition in 1 language — 1 previewable
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  • Cover of: MKTG (with Marketing CourseMate with eBook and Career Transitions 2.0 Printed Access Card) / Edition 6

    First published in 2012 1 edition
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  • Cover of: Marketing

    First published in 2013 1 edition in 1 language
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  • Cover of: Marketing Plan Project - Marketing

    First published in 1996 1 edition in 1 language
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  • Cover of: Marketing & Technology

    First published in 1996 1 edition in 1 language
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  • Cover of: Marketing

    First published in 2005 1 edition
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  • Cover of: Acp MBA 535 Delta State

    First published in 2017 1 edition in 1 language
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  • Cover of: Custom Marketing for NAU

    First published in 2013 1 edition in 1 language
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Photo of Charles W. Lamb
Subjects
Marketing, Management, Case studies, Gestion, Textbooks, Manuels d'enseignement supérieur, Marketing, management, Nonprofit organizations, Congresses, Freshwater Fish Marketing Corporation, Freshwater fishes, Manuels d'enseignement superieur, Marketing research, Marketing, case studies, Pricing
Places
Canada

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ID Numbers

  • OLID: OL39285A

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Alternative names

  • Charles W. Lamb Jr.

History

Download catalog record: RDF / JSON
January 23, 2022 Edited by dcapillae merge authors
December 4, 2011 Edited by Sarah Breau Added to bio, added alternate name
December 3, 2011 Edited by Sarah Breau Removed alternate name
December 3, 2011 Edited by Sarah Breau merge authors
April 1, 2008 Created by an anonymous user initial import