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Last edited anonymously
April 29, 2008 | History

Timothy L. Keiningham

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  • Cover of: Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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  • Cover of: Profit maximization through customer relationship marketing: measurement, prediction and implementation

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  • Cover of: Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work

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  • Cover of: The wallet allocation rule: winning the battle for share

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  • Cover of: Return on quality: measuring the financial impact of your company's quest for quality

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  • Cover of: Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits

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  • Cover of: The Customer Delight Principle : Exceeding Customers' Expectations for Bottom-Line Success

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April 29, 2008 Created by an anonymous user initial import