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Marketing research
by
A. Parasuraman
Addison-Wesley Pub. Co., 1991
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Marketing research
by
A. Parasuraman
Addison-Wesley, 1986
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Marketing Research
by
A. Parasuraman
Houghton Mifflin Company, August 2003
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Marketing Research
by
A. Parasuraman, Dhruv Grewal, R. Krishnan
Houghton Mifflin Company, January 31, 2006
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Techno-Ready Marketing
by
A. Parasuraman, Charles L. Colby
Free Press, April 17, 2001
Hardcover
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A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)
by
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
Marketing Science Inst, June 1984
Paperback
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Marketing Research
by
A. Parasuraman
Houghton Mifflin Company, August 16, 2006
Hardcover
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The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)
by
Valeria A. Zeithaml, Leonard L. Berry, A. Parasuraman
Marketing Science Inst, June 1991
Paperback
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Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
by
William Bearden, A. Parasuraman
Amer Marketing Assn, July 1990
Paperback
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I/M Marketing Research
by
A. Parasuraman
Addison Wesley Publishing Company, January 1986
Hardcover
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Marketing Research With Webcard And S P S S Cd-rom
by
A. Parasuraman
Houghton Mifflin Company, July 18, 2003
Hardcover
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Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature
by
A. Parasuraman
Houghton Mifflin Company, April 12, 2005
Hardcover
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Marketing Research:
by
A. Parasuraman
Houghton Mifflin Company, January 2007
Hardcover
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Spss Software
by
A. Parasuraman
Houghton Mifflin Company, April 28, 2006
CD-ROM
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Marketing Research, Custom Publication
by
A. Parasuraman
Houghton Mifflin Company, July 17, 2006
Paperback
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Techno-Ready Marketing
by
A. Parasuraman, Charles L. Colby
Free Press, September 11, 2007
Paperback
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Servqual
by
A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry
Marketing Science Inst, August 1986
Paperback
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Servqual
by
A. Parasuraman
Marketing Science Institute, 1986
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SERVQUAL
by
A. Parasuraman
New York University Press, 1988
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Techno-ready marketing
by
A. Parasuraman
Free Press, 2001
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