Rajiv Grover
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Books by this Author
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Theory and Simulation of Market-Focused Management
by
Rijiv Grover, Rajiv Grover
Dryden Press, March 1995
Paperback
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Facial Rejuvenation Surgery with DVD
by
Barry M. Jones, Rajiv Grover
Mosby, December 14, 2007
Hardcover
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Preproduction market potential assessment of innovative consumer products
by
Rajiv Grover
Marketing Science Institute, 1998
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