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Leonard J. Parsons
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Books by this Author
Using microcomputers in marketing by Leonard J. Parsons
American Management Association, Extension Institute, 1986
The impact of advertising on the aggregate consumption function by Leonard J. Parsons
Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1979
Marketing models and econometric research by Leonard J. Parsons
North-Holland Pub Co., 1976
Setting advertising appropriations: decision models and econometric research by Leonard J. Parsons
Krannert Graduate School of Industrial Administration, Purdue University, 1973
The impact of advertising on the aggregate consumption function by Leonard J. Parsons
Institute for Research in the Behavioral, Economic, and Management Sciences, Purdue University, 1974
Marketing Management by Douglas J. Dalrymple, Leonard J. Parsons
Wiley, January 4, 2000
Marketing Management by Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons Inc, November 1994
Market Response Models by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Springer, October 31, 1989 Hardcover
Market Response Models by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz
Springer, January 31, 2003 Paperback
Marketing Management - Text and Cases by Douglas J. Dalrymple, Leonard J. Parsons
John Wiley and Sons (WIE), March 21, 1990 Paperback
Marketing Management by D.J. Dalrymple, Leonard J. Parsons
John Wiley & Sons Inc, October 16, 2001 Hardcover
Marketing Management - Strategy and Cases by Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons Inc, September 1980 Hardcover
Marketing Management - Text and Cases by Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons Inc, September 2, 1997 Paperback